the brain dump

Scale up. Step back. Move forward.

gamification

30 Nov 2018

30 Nov 2018

Professor Game Ep 043 Melinda Jacobs asks what is your story?

Melinda

gamification

26 Nov 2018

Gamification Europe UX & Gamification: The Big Picture

Melinda

Tech, Videos

23 Apr 2018

Zero-In ’18 The Consumer Story: AI & Narrative

AI is everywhere these days, both leading and disrupting almost all aspects of the tech industry on a near-daily basis. One clear application of such technologies is in Consumer experience and guiding the narrative of the path to purchase. This…

Melinda

gamification, Videos

13 Dec 2017

Gamification Europe Game Mechanics Suck Without Narrative

How to approach designing such a system, that facilitates interaction between a user (your hero) and fictional or non-fiction narratives, and how the power of those mechanics you use is drawn from their relationship to the narrative itself.

Melinda

article, gamification

23 Aug 2017

Gamification: Moving from ‘Addition’ to ‘Creation’

We should be thinking of gamification as a creative design process, not a plug-in.

Melinda

article, gamification

22 Aug 2017

Click, click, click, click. Zynga and the gamification of clicking

Why are Zynga products more “gamification” than games?

Melinda

article, social games

20 Aug 2017

In Perpetual Beta – On the Participatory Design of Facebook Gaming

How are players helping to design the gameplay in social games like Farmville?

Melinda

gamification, Videos

18 Aug 2017

GWC ’15 Gamification Doesn’t Exist

Melinda’s talk at the 2015 Gamification World Congress on why gamification “doesn’t exist”.

Melinda

Taking one – or three – for the team: Consumerism as Gameplay in Woot.com